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This strategy offers consumers significant value by providing two games for the price of one, which aligns with the principles of consumer surplus and drives demand. Additionally, it entices new customers and strengthens brand loyalty, potentially translating into long-term revenue gains for the company.
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The bundle’s impact extends beyond the immediate transaction. By introducing a bundled option, the company adjusts its product mix and alters market dynamics. This can influence the pricing and availability of individual games, potentially creating market segmentation and catering to diverse consumer preferences.
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The bundle strategy leverages the concept of cross-selling, where the purchase of one product (Doom 2) leads to the acquisition of additional products (Doom 1). This complements the company’s portfolio and maximizes revenue per customer by encouraging the consumption of multiple games. It also allows the company to test the market demand for individual titles and inform future product development decisions.
