Xbox Price Strategy: The Brutal Honest Review
Xbox’s price strategy is a mixed bag. On the one hand, the company offers a wide range of consoles and subscriptions at various price points, making it easy for consumers to find an option that fits their budget. On the other hand, Microsoft’s recent price increases have been met with criticism from some consumers.
Xbox Price Strategy: The Brutal Honest Review
One of the biggest pros of Microsoft’s price strategy is its flexibility. Consumers can choose to purchase a standalone console, a console with a subscription to Xbox Game Pass, or a subscription to Xbox Game Pass Ultimate, which includes access to a library of over 100 games. This allows consumers to tailor their spending to their needs and budget.
Xbox Price Strategy: The Brutal Honest Review
One of the biggest downsides to Microsoft’s price strategy is the recent price increases. In 2022, the company increased the price of its Xbox Series X console by $50 and its Xbox Series S console by $20. This has made the consoles less affordable for some consumers. Additionally, Microsoft has been criticized for increasing the price of Xbox Game Pass Ultimate by $1 per month.
